#159: 15 is More Than Zero: Building Your Brand [WOYG Podcast]

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Building a brand takes time. You need to gain attention and trust and build equity in your name.

Nothing is going to just pop off, just because. – Russell Simmons

You have a small following. Some really niche fans. A local buzz, as they say. Are you embarrassed by it? Feel worse than if you’d never done anything? Think you’re doing something wrong?

Listen:10 or 26 or 43 followers/hearts/likes is more than zero. You now have ____ people who are willing to hear what you have to day. You now have a responsibility to give them more than they give you. This is called value and it’s how a brand is built.

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