#205: Staying Authentic In Your Brand Message [WOYG Podcast]

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I talked about the 2016 Presidential debates in October and a couple people disagreed – not with my stance (I supported nor favored either candidate), but with the fact that I even covered the subject. Someone commented my mentioning of politics was “off           message” or “bad for my brand.”

I straightened the offender out quickly. My “message” is whatever the hell I want to talk about, whether you agree or not with it. And it always amuses me when people who don’t have brands want to to tell you what is good or bad for yours. That’s the topic today.

How do you stay authentic to your brand message? How do you establish what your message even is in the first place? And how do you make sure people know this? Today’s show addresses all of the above.

And oh yeah – Kanye 2020.

Listen on: iTunes | Stitcher | Soundcloud | Google Play | Overcast | Pocket Casts | Bluburry | Player.FM

Show notes, comments and links for all episodes can be found at http://DreAllDay.com/Podcast

Direct mp3 download: [mp3 download link]

Learn more (much more!) about Dre – basketball career & Guides, Programs, Speaking – at his website http://DreAllDay.com.

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2 Comments

  1. Our business is to know who we are, what we stand for. The brand comes when other people know us for that. The solution for getting the brand right is making sure you’re consistent and putting out content that reflects what you want people to know about your business.

    Thanks for the simplification of what a brand is Dre, I’ve read entire books on building a brand and they haven’t got close to explaining what a brand actually is that makes sense. A brand is what others know you for. Business is a transaction of value/resources between two parties. Appreciate these, makes everything easier to understand, gives clarity. Easier to know what you’re aiming for.

    I’ve always found that when I’m giving advice to people that isn’t asked for it’s a delaying tactic on my part to avoid doing what I know I should be doing. Now I know better, focus on yourself and your business. Get known for something.

    I always get something, usually several great tips, from each episode and that’s just on the first listen. It’s always appreciated Dre.

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