Remember, your ideal customer is not necessarily a person that is just like you. The things that you would buy do not immediately correlate to what your customers would buy.
Show Notes:
[08:08] 1) What is an avatar?
[14:17] 2) The people who want to and will buy from you are not exactly like you.
[20:25] 3) Do not base your offers or your marketing on what you like and what you will respond to.
[26:11] Recap
Episodes Mentioned:
793: The Problem Is NOT The Solution https://dreallday.com/793-
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Next Steps:
1) Get The Free Books:
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Basketball: How To Play As Well As You Practice: http://HoopHandbook.com/Free
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