Why should anyone pay attention to you? Why are you taking up space in the marketplace? You have a problem if you don’t know the answers to these questions.
[10:27]#1 Answer this question: If you disappeared today, what would be missing that cannot be replaced?
[17:08]#2 Go to the people who have bought-in to you and ask them why they have bought-in to you.
[21:21]#3 Your ability to differentiate yourself through positioning is more important than your skill, talent and hardwork combined.
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