Sports is built by and for men. Masculine energy which is characterized by aggressiveness, dominance, competitiveness, forcefulness, ambition, beating your opponent, and winning at all cost, are the same attributes which are predominant in sports.
Today we talk about part three of a six part series where we’ll discuss where the feminization of sports is taking us and why it matters.
[03:08]#7 ESPN is chasing a broader audience.
[09:10]#8 ESPN is pushing their traditional audience out as they chase a broader scope.
[14:12]#9 Social media has replaced the traditional values that govern sports and the participating athletes.
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