It would be great to have one of those, right? Everyone rushing to be involved, to buy, to associate themselves somehow, someway with your movement. How can you get one started?
- Do something you’re good at. People jump on bandwagons that are having success and winning. You will never win by doing something you’re mediocre at — you’ll have no energy, won’t fight through the tough times, and your work will not resonate due to your weak energy. Start with what you’re good at.
- Tell people how to get on. Give them directives. Follow this. Buy this. Read that. Despite the rush of people talking about being entrepreneurs and “doing [their] own thing,” people are still yearning to be told what to do. Fill that need.
- Keep driving. No one runs after a car that’s not moving. The fact that we might miss it is what makes bandwagon-jumping exciting. Make sure you keep doing newer and better things.