I met a girl who wanted to know how, or for her, why, content marketing wasn’t working properly.
She’d written a Facebook post that had gone viral two years prior, but said she hadn’t seen much business from it. And the followers she has now, the same ones who loved that viral article, weren’t buying from her.
I asked her what she’d written since.
Anything you’ve done in the past, good or bad, doesn’t matter now as much as it did yesterday. We’re in a “NOW” society of immediacy where the latest thing you’ve done is all most people will ever know about you. And if the latest thing you’ve done is “not much,” that’s the exact response you should expect.
Today’s show is about letting Go of old shit – the past – so you can pick up the new shit also known as the future.
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