Someone emailed today, asking a couple questions about my strength training program Position of Power. He asked me what kind of lifts were in the program, as he wanted to know before he purchased it.
I could see his real question a mile away, but I answered what he asked anyway. He replied back with more minutia questions. I answered again, editing the response I wanted to give to give a much better answer, customer-service-wise. We’ll see if he buys. My observation is he isn’t ready, but not due to a lack of information. He didn’t need the information he’d asked me about.
Sometimes athletes ask me unanswerable questions, things like what they should expect at basketball tryouts or “how hard” it is to make it as a college or professional player. All the questions are representative of their unreadiness for what they’re asking.
Humans aren’t rational bunkers who decide everything logically. We think we are, but we’re not. Read some book on human psychology and decision marketing and persuasion and you’ll understand what I mean. We know what we want and what are going to do rather quickly. All the extra, needless questions are excuses — for not taking action, to stay away from what you fear, something to blame if you fail.
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