There’s not a huge overlap between the people who’ll watch your YouTube videos and the people who read your emails and buy your books. Some people just like looking at stuff. It’s generally more entertaining, easier to consume, and doesn’t require as much mental engagement.
Instagram is the hottest app right now for this very reason. YouTube is the second-largest website on earth for the same reason.
Well then, where do words fit in? I’ve done a lot of writing myself — are all those words useless?
Not at all. You just have to learn to use them the right way. That’s what we talk about today.
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