My mindset when in comes to building my brand has always been to create or represent something which no one else can point to and say, “me too.” Maybe they can say it years later as they follow my example. But when I’m doing it, I always want to be the only one and thus the best at it — no competition.
Of course there are some times and things that makes sense to follow the crowd for. This episode isn’t about practicality though. It’s about making yourself valuable by standing out.
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