#703: To Have Authority, Have An Opinion [WOYG Podcast]
Thought Leader. Expert. Speaker. Coach.
Go to your favorite social media platform and count how many of these above titles you see? Let’s just settle on “too many.” And most of them, if you haven’t figured already or thought about it, suck. One major reason why: none of them is saying anything that hasn’t been said. None of them is taking a stand in what they’re about. None of them is offering any point of view that differs from what the average person already knows or thinks. And you’ll never stand out that way.
People who have strong name brands and real authority in life, have opinions. Opinions they are willing to share, can explain, and which they will defend.
Today I’ll talk about why that’s important.
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