Want to be known for what you know? If you’ve invested in your expertise, you should want that. Today I’ll tell you how to get your name and your knowledge out there to the right audience.
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1:57: Today’s Topic: How To Establish and Spread Your Expertise
4:07 Point I: Find the people who need help and start helping.
8:00 Point II: Publish. Publish. Publish.
10:50 Point III: Go against the grain with a new perspective.
16:05 Point IV: Put your expertise in writing.
17:23 Point V: Sell your product a.k.a. ‘expertise’.
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