- Know somebody — or have somebody who knows you — who has access, knowledge, or relationships that you and others don’t have. Being born into the right family is an example. Having friends in high places in another.
- Be significantly different — in skill, persistence, uniqueness, performance, delivery, or something else — than everyone else, to the point where you’re no longer in direct competition with everyone else.
Option #1 sometimes happens to you, without your conscious effort. You can manufacture #1, too, by asking (and answering) the right questions.
How to bring #2 to reality is your job to figure out; it’s the most important job you have when you’re in a crowded market.
Good luck.
#WorkOnYourGame
In the Game Group, I do my best as a guide to help you get to (and keep) this advantage.
Not by providing you the answers — no one can do that for you in a significant way — but by guiding you to the right questions. Then, of course, you still have to do the work.
