Book Review: The 22 Immutable Laws Of Marketing
This is a review from my Favorite Books list; the link from which will be also on the Books Page.
“When a company makes a mistake today, footprints quickly show up on its back as competition runs off with its business.”
Though this book was published in the 1980s , all of these laws, in my humble opinion, still apply to business and marketing today. A short book with amusing stories and cautionary tales, anybody involved in the marketing f any product needs to run down this 22-point checklist before they put a dollar behind that product.