Dre Who?

“Your best work is your expression of yourself. You may not be the greatest at it, but when you do it, you’re the only expert in it.” – Frank Gehry

Work On Your Game isn’t just for athletes.

Work On Your Game is for you. Yes, YOU.

No matter what you do, we all have a “Game.” Every day, you’re either getting better or worse at that game. Your competition faces the same reality. Work On Your Game [#WOYG] is the Mental Game you need to make the most of your game. 

I created Work On Your Game to help people get their minds right.

To build the Discipline to show up date after day to do the work.

To obtain the Confidence to put yourself put there, boldly and authentically.

To leverage the Mental Toughness to continue showing up, doing the work, and putting yourself out there — even when the success you planned for has yet to happen.

While all of that is great to have, it’s useless without the Personal Initiative to make yourself move without circumstances or other people forcing you to move. This trait separates the doers from the talkers.

Dre Baldwin Keynote speaker DreAllDay.com

After a late start in the game, I made myself into a professional basketball player.

How? Back in Mt. Airy (Philadelphia), I had this wild idea that if I showed up to the playground basketball courts more often, and stayed around for longer, than the other, much-better-than-me players, I might be able to catch up.

Sounds like a basic, common sense formula, right? Well, it is now, when you can go online and find hundreds of people telling their story of doing something like that. But in 1996, there was no such proof. As a matter of fact, there was still no proof of it 10 years later in 2006 — when I created the platform.

I published my THE first free athlete training video in 2006 to a new site called YouTube.com. The grainy footage was transferred from a VHS tape (don’t act like you don’t remember those!); coincidentally, the footage was me in my first pro basketball exposure camp (think job fair, but for athletes). Since then, I’ve published more content online — 7,000 videos, 4,000+ blog posts, a daily podcast — than any human being alive. #FACTS.

My 2005 Scouting Report


In basketball, I became one of the 1% who actually have a career in the pros. On YouTube, I created a platform for players who don’t become pros to still be “somebody” in basketball.In that way, I’m responsible for thousands of careers.


I am Dre Baldwin. You may have come to know me through my videos, my daily podcast, social media profiles, saw me speak somewhere, or maybe I called you cold to sell myself. My expertise is in the Mental Game. The proof: Being the internet’s preeminent uber-publisher.

Sometimes I’m asked, “Dre, what exactly is it that you do?” It’s hard to explain, but I can tell you who the people who seek me out are.

  • You’re not at your best yet, and you know EXACTLY why: between Mental Toughness, Confidence, Discipline and Personal Initiative, something is missing. You know what it is, and why, but you don’t know how to fix it.
  • You’re an entrepreneur who knows you need to have your mental game in order before requiring the same of your staff. Higher levels of discipline and personal accountability would help a lot. You know your business will never grow any further than YOU grow as a leader.
  • You want to do your own thing, work-wise. But you haven’t jumped in the pool yet, lacking confidence and not really believing your stuff is worthy of attention, let alone someone’s money. People just don’t know you exist, and you’re the reason. 
  • You’re an athlete, needing to improve your Mental Game. You let little things — a bad game, coach yelling at you in practice, a lack of tangible progress — get you down too often. Maybe you have ideas of becoming a pro – but you have no idea how.

Though I am from Philadelphia, PA — Mt. Airy, to be exact — I now live in Miami, Florida. I’m usually working, meaning I’m writing, recording, editing, calling, or coming up with ideas for one of these. In between work, I’m reading and listening. I wake up well before the sun daily, and still work out every day [marathon running is my new “thing”].

As with all of us, there’s more to my story, and I share it all through my writing, videos, speaking, coaching, and podcasting.

When I was a senior in college I wrote out a 10-year list plan of things I wanted to accomplish. At the time, I had a hand-me-down desktop computer that was so slow, I could type ESPN.com into the URL address bar, take a nap, and hope the had loaded by the time I woke up.

I made some of those 10-year goals happen (playing pro basketball; making a website about myself; moving to Miami), and I’m working on the rest (Oprah hasn’t called — yet).

What a person does proves what he believes, much more the what he says.

What I believe:

I am here to help change lives. By providing to athletes, hustlers and the ambitious the what, why, and how of maximizing your Game by Working On Your Game in ALL areas of life. 

When I was 17, I wrote down a list of things that inspired me at the time: a Vince Carter dunk; one of Micheal Jordan’s 50-point games, a DMX rap lyric.

Dre Baldwin dear Dre ted talk tedxcoconutgrove DreAllDay.com

I envision that there will soon be legions of successful, accomplished people, who say,


When I was coming up, this dude named DreAllDay, Dre Baldwin, inspired me, moved me, to take myself to the next level. I did it, and I appreciate Dre for it.



That’s why I do this.

It is God’s plan — my destiny — to be doing what I’m doing right now.

How do I know?

Because I’m here doing it. Give me your time and attention, and I will help you Work On — and maximize — Your Game. Guaranteed.

Where To Go Next:

PodcastArticlesSpeaking | For Athletes Press | Coaching


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