The entities you see as your competition represent your ceiling. If you want to build a $1 million company but go to work every day scheming to best the $100k company down the street, you won’t ever got to the million.
If you want to 9.5 as a wife but keep going on dates with 6s, you’re setting your bar at a 6, plain and simple.
It’s a known fact that the human body follows its mind. Your feet subconsciously point in the direction your mind wants to move (take a look next time you’re talking to someone). You look at what you want, what you’re thinking about, where you want to go. Raise your eye level — look higher and you’ll go there.