Getting Too Familiar With What You Know: Biggest Threat To Becoming An Expert…

In Personal Branding
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Just a few days ago, I was showing Anna something online.

We were using her laptop, and as I verbally walked her through what to do, I continually stopped her to insist that she start using the keyboard more fluently. 

By learning the keyboard shortcuts on a Mac, along with the simple actions one can do with the keyboard alone instead of going back and forth from the keys to the trackpad or mouse, a lot of time and energy is saved. Everything becomes more efficient. 

At one point, Anna asked me how I’d learned all these shortcuts, such as switching between tabs in a browser (Control + Tab), closing a tab (Command + W), and two-finger tapping to open menus instead of right-clicking. 

I told her it was a combination of looking up the shortcuts, then consciously forcing myself to use them, then doing so so often that I can now do them unconsciously, without thinking. 

I actually had to look at my Mac keyboard to make sure the combinations I listed above were correct, because I no longer need to think about them to use them. 

It made me think about how antsy I get when I see someone using a computer one slow movement at a time, from trackpad to keyboard and using none of the shortcuts that work on every computer. 

I could teach a class on that. 

***

A few weeks ago, I was talking to a friend about listening to podcasts. 

I told him how I’m able to catch up listening to podcasts that have extensive backlogs (say, for example, that there are 100 episodes of a show that I just heard about and I want to catch up to the latest material) by simply listening to shows on 1.5 or 2X speed. 

I told him that as a native English speaker listening to a fellow native English speaker, he’d have no problem following the sped-up dialogue.  

He said he’d never thought of doing that. 

He was the second person that week who’d told me the same. 

***

Being an expert isn’t about writing books or giving speeches or your social media follower count. It’s none of that. 

Being an expert is about you talking to an audience of people who know less than you on a subject. To them, you’re an expert. 

Being an expert is about you talking to an audience of people who know less than you on a subject. To them, you’re an expert. Click To Tweet

Being an expert is relative. You could be the smartest person in one room, and the dumbest in another.

So be an expert in the first room, and a student in the second. What you learn in the second room, turn around and teach it in the first room. 

So be an expert in the first room, and a student in the second. What you learn in the second room, turn around and teach it in the first room. Click To Tweet

Repeat. There, you have an expert business. 

If you know it, and someone else does not, and they want to know it, you can help. 

And there’s value in that. Don’t discredit yourself. 

What skill do you know really well that’s so normal to you as to seem “basic”? Who could you teach it to? Reply and let me know — I read all responses. 

Take the following masterclasses on expertise and sharing your knowledge — 

#252: The Difference Between Knowledge and Learning

#1383: Knowledge Is Not A Race!

#1111: Knowledge Entrepreneurs: Remove Yourself From The Equation

#1101: Codification Of Your Knowledge

#1010: How To Build Your Personal Brand On Commodities Like Information and Knowledge

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