Great At Something

In Business & Entrepreneurship
Check It Out

I called a juice bar to place an order for yesterday afternoon.

The woman who answered, with a solid Latin accent, simply said, “hello?” As if she didn’t expect anyone to call the listed phone number of her business.

I placed my order with her, answered a couple of customization questions about my “power bowl,” and the woman on the line said, “Ok, bye!” And hung up before I could say anything else.

I didn’t like that part. The company’s food still looked and sounded good, though. I’ll give it a try.

I went to the juice bar to pick up the order and saw the woman whom I’d spoken to on the phone. There was one other person working, a man who cooked hot foods. It was quickly obvious that this woman was doing everything else at this sizable establishment —

  1. Taking orders
  2. Working the register
  3. Doing the prep for all the food after it was cooked

The juice bar was only open from 9am-3pm that day. I’ve worked weekends in foodservice; on short days like this one there’s no relief. You work the whole day, open to close, usually with fewer staff than on weekdays. This woman had been hustling all day.

pasted image 0 7

The juice bar’s service was slow. I waited twenty minutes after getting there for my phoned-in order to be ready.

But the food was good. Really good, in fact.

Carefully prepared, and made to look good on top of tasting good. Food bowls can be sloppily and carelessly prepared; all the food is in one container, and it’s all going to the same place anyway.

Despite her shortness and surprise(?) On the phone, and the slowness of the order preparation, this hustling woman at the juice bar had put real effort into what I assume she sees as the key element of her business (something about the way she answered the phone and ran the show tells me she’s an owner of the place): great-tasting and great-looking food.

It’s the one thing that would make me order from there again.

For Your Game

  1. There needs to be something about your work, or the product of your work, that people remember. That’s what brings people back, creates repeat business and sustains your revenue.
  2. You don’t have to be great at everything. You probably couldn’t be, even if you wanted to. But you can be great at something. Decide what your something will be, and never allow yourself to be mediocre at it. It’s the critical element of your business.


Need help creating this uniqueness in your work? Post about it in the Game Group Forum (members only) and I’ll help you with ideas, content and MasterClasses on standing out.