A question I answered on Quora: How do you use your podcast for your business?
- Center the topics of the show on your area(s) of expertise.
- Advertise your products and services on your show through mentioning them, through ad rolls, or both.
- Interview the people you with whom you wish to do business.
- If you’re a consultant or coach or therapist — something that can be administered via conversation — display your expertise by having a session or consult on the air.
- Share your show with people who need the help/information/entertainment you’re offering.