How To Be Recognized For Your Work So You Can Avoid Being “Good — But Unknown”…

In Personal Branding
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I’m featured in the March/April 2020 issue of Psychology Today magazine. 

My image has appeared in magazines before (photos that photographers got placed for random products advertisements), but this is the first time it’s for my specific intellectual property. 

There’s another one that should be arriving in my mailbox this week, too. 

I’m sharing this to tell you a story related to exposure and attention. 

Have you ever played the game Monopoly? 

I am paraphrasing the following story from a guy named John Ruhlin — he wrote a book called Giftology that you should be ordering. 

I’m sure you at least know what it is, since it’s been around forever. John asserts that the story that’s on Monopoly’s website of how the game came to be is NOT the real story. 

According to John, the game’s concept was birthed by (and stolen from) a woman named Elizabeth; it was initially called “The Lanlord’s Game.” 

There was a Socialist version (when money was created, everyone benefited) and capitalist version (when money is created, the creator keeps it). 

Charles Darrow (widely credited with “creating” Monopoly) and his wife were friends of Elizabeth and her husband. It was at a casual get-together of the two couples where Darrow first saw the game. 

Long story short, Darrow stole the idea of Monopoly, found some ace marketers (named the “Parker Brothers”) to spread the game far and wide, and the game blew up. 

To this day, Darrow’s heirs STILL collect royalty checks from sales of the Monopoly franchise. 

Elizabeth, the original creator? She died a childless widow, living in poverty. 

The lesson: It’s not what you do, it’s what you’re remembered for. 

Bonus lesson: being good is cool. Successfully marketing and selling what you’re good at is (MUCH) better. 

The lesson: It’s not what you do, it’s what you’re remembered for. Bonus lesson: being good is cool. Successfully marketing and selling what you’re good at is (MUCH) better.  Click To Tweet

This is all a challenge of marketing. 

Some people are unknown for good reason: they’re not very good and don’t deserve any more attention than they currently enjoy. 

Others are tragically unknown: they’re good, but far too few (relative term) people know about them and what they have to offer. 

If you feel you’re in the second group (I do), invest in marketing, education, attention, experimenting — anything that will pull you out of (relative) obscurity. 

You owe the people who need to hear from you. And your great grandchildren.  

Do you feel as if you need to be more seen, heard and known? What’s in your way? Reply and let me know — I read all responses. 

If you think I may be able to help you in organizing your knowledge and/or getting some attention for your work, sign up for a personal one-on-one consultation with me here:


  1. I get the impression that when marketing online, say a course, it is better to go for a lower volume-higher price offer. Is this almost always true? I was considering the low price with massive volume option for my amazing art tuition course. Thanks for any comment, Rob.

    • **Can be** true, but not always true. Depends on audience, market, product, seller, and your goals. Everything must be tested and let the data show you what works. And things change, so what works now may change in the future.

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