Growing up, there was a group of eight of us young men who hung out all the time.
We all lived within the same 3-block radius, and we all had the same basic goals: find ways to make money, and meet females.
That meant summer jobs, hanging out on South Street every weekend, and whatever money-making / girls-will-be-there events any one of us caught wind of.
The summer after graduating high school, one of those friends came to the corner where we
hung out with a flyer.
It was for a house party.
But not a regular house party: this was a stripper party.
I had never been to a stripper party. What’s a stripper party?But not a regular house party: this was a stripper party. I had never been to a stripper party. What’s a stripper party? Click To Tweet
The concept was simple: a small, select group of attendees — all male — paid a cover charge of $10 to get into the house. It was a regular row house in the Olney section of Philadelphia.
Five women — the dancers/strippers — would be providing the entertainment.
They stripped and danced; you tipped. Lapdances and everything else were available, right there in the living room.
I remember this event for several reasons, one of which relates to this message.
There was a line at the bottom of the party-invite flyer that made it clear that the dancers were working for tips.
“When your money runs out, so do you.”There was a line at the bottom of the party-invite flyer that made it clear that the dancers were working for tips. “When your money runs out, so do you.” Click To Tweet
I know a lot of people who’ve built strong businesses on advertising.
How ads work is simple: you pay to amplify the visibility of whatever message you have and want to be shown.
The great thing about advertising: it WORKS.
I mean, you’ve seen billboards. TV commercials. Pop-up ads and leaderboards have morphed into sponsored posts and native advertising nestled within content.
There are always more ads waiting to be shown.
Advertising is NEVER going away.
As long as humans have attention to spend, people will advertise.
Paying to get seen is a good business because it does what it purports to do: get you seen. The more you spend, the faster you draw attention.
But living in the advertising world isn’t perfect.
First of all, you have to test your advertising campaigns — and that testing costs. If you don’t have a huge ad budget, you may not be able to afford much testing.
Second, ads are paid-for attention: there’s no relationship or connection between you and the consumers who see your ads.
They notice then (or not), click (or not), buy (or not), and move on. They don’t know you.
To sell them something (else) (or better yet, to try again), you have to warm them up again with more ads.
Third, while your ads do get you seen, they only work for as long as the faucet of your ad payments stays open.
Turn the faucet off, and the attention you paid for, dies.
“When your money runs out, so do you.”
There’s a ton of nuance in that simplified argument.
You can read and study up on the ad business and learn that nuance on your own from people who are more qualified than I to speak on it.
Let me tell you about what I know best, the method that led to you reading this message, buying my books, watching my video or listening to my audio MasterClass: high-value, organic content.
Advertising buys your way into people’s minds (for as long as you keep paying).
Content earns your way into people’s minds (for as long as you keep providing it, and it’s useful).Advertising buys your way into people’s minds (for as long as you keep paying). Content earns your way into people’s minds (for as long as you keep providing it, and it’s useful). Click To Tweet
In Week 3 of the 10-week live training that I recently opened up, we dive into Organic Audience Building 101.
If you want to have —
An audience of people who know, like and trust you…
Who feel like they know you even though they’ve never met you…
Who you have a relationship with, rather than a bunch of one-off, paid-for transactions that may or may not make you money…
Then Week 3 of the Value Machine System was made for you.
See you on the inside.
Go and register your seat in the limited-space 10 weeks of training here: http://CoachDre.com/VMS