How To Deal With The (False) Belief That Your Message Isn’t Worth Anyone’s Attention

In Personal Branding
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I did a short livestream, about 5 minutes long, on Instagram. 

My live streams are usually off the top and spontaneous: me thinking of a topic, turning the camera on and winging it as-it-happens. 

Sometimes I think the topic and material are great. Sometimes I come up with fresh new ideas via this impromptu creation. 

Other times, I don’t like my material at all. 

Some of this is familiarity breeding contempt: anything that I speak or write about, I’ve at least thought of or even shared in some form sometime, somewhere before. 

It’s not as new to me as it is to everyone else. I’m jaded. 

Some of it, though, is that I just don’t feel I had good material that day. 

The stories weren’t well-told. 

The metaphors and analogies didn’t land properly. 

Sometimes, it just could have been better. 

But, I am a publisher, not a drafter

Meaning: I create stuff for the purpose of putting it out — not to hold onto and second-guess myself about. 

But, I am a publisher, not a drafter. Meaning: I create stuff for the purpose of putting it out — not to hold onto and second-guess myself about.  Click To Tweet

If I think it’s weak, so what — I’ll let the audience decide. 

If the audience concurs that it’s weak, that’s fine — I have another one coming tomorrow. 

Publish or perish. 

If the audience concurs that it’s weak, that’s fine — I have another one coming tomorrow. Publish or perish. Click To Tweet

Here’s the thing, though: often when I publish something that I think is weak or not-that-interesting, I get messages that say something like… 

Thank you for sharing this! 

This is exactly what I needed to hear. 

I appreciate you for talking about this — I’ve been going through something that you directly addressed in this article/video/podcast. 

I’m telling you this to impress upon you that your message matters to someone. 

There’s someone, maybe only one person, who needs to hear YOUR message, from YOU, at the exact time that you choose to share it. 

There’s someone, maybe only one person, who needs to hear YOUR message, from YOU, at the exact time that you choose to share it.  Click To Tweet

They can’t get it from anyone else, because they’re not following those people. Plus, those other people couldn’t get it across the way that you do, anyway. 

Not every style gets through to everybody. Milk “does a body good,” but some people are lactose-intolerant. 

Your competition isn’t the other people who are publishing about the same topics as you. Your competition is your own self-talk that’s telling you that your message isn’t worth putting out. 

Your competition isn’t the other people who are publishing about the same topics as you. Your competition is your own self-talk that’s telling you that your message isn’t worth putting out.  Click To Tweet

Your worst content is the exact thing that someone in your audience needed to hear — yesterday. 

How long are you gonna make them wait? 

How often have you held yourself back from publishing and putting yourself out there — thus deprived your audience of the message they needed from you? Reply and let me know — I read all responses. 

Check out the following MasterClasses on Putting Yourself Out there and publishing — 

#1016: Tools You Need To “Put Yourself Out There”

#1041: There’s MUCH More Opportunity Out There Than You Think

#671: How To Get Your Name Out There

#65: For All The “Wanna – Bes” Out There

#135: How To Self-Publish A Book- The Basics

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