How To Quickly Make More Sales To Clients Without Sucking At Persuasion (Or Being Ignored)…

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I’ve heard people who have alleged backgrounds in drug dealing explain that when your product is potent enough to consumers (such as illicit drugs), the product sells itself as long as people know you have it. 

All you have to do is stand there and it just… happens. 

On the HBO series The Wire, there was a scene that challenges this assumption. 

Stringer, who was a boss of a large drug-dealing organization, was having a talk with D’Angelo, an organizational middle manager. 

D’Angelo expressed excitement to Stringer about a rumored new brand of crack cocaine that the group was poised to begin selling the next week. 

Stringer smirked and told D’Angelo the truth about that “new” crack: it’s the same stuff we’ve always sold. We’re just putting a new name on it, changing the color of the capsules, and promoting it as “new.”

Noting D’Angelo’s confusion and disbelief, Stringer reiterated: yes, D, the product is exactly the same. 

There are two things to learn from this. 

1) Excitement and anticipation can be manufactured — and in a crowded world, it must be manufactured often. 

2) Every product, even a proven one that has a well-defined audience and millions of satisfied customers, still must be SOLD to the next buyer. 

Every product, even a proven one that has a well-defined audience and millions of satisfied customers, still must be SOLD to the next buyer.  Click To Tweet

I want to talk about the second point. 

Creating something — a book, a course, free webinar, PDF download — is not the end of your work. It’s the BEGINNING of your work. It exists — now, who’s gonna consume / use it, and how do you get it to them?

Creating something — a book, a course, free webinar, PDF download — is not the end of your work. It’s the BEGINNING of your work. It exists — now, who’s gonna consume / use it, and how do you get it to them? Click To Tweet

Creating and distributing are two separate jobs. I see way too many creators who think that distribution will just… happen because they made something that’s amazing (according to them). 

Or, the creator who gets all their satisfaction from creating, with no plan for their creation actually making an impact on anyone. 

The only way your creation makes an impact on people is when they know it exists and are moved to take the necessary actions to consume it. When it comes to products, that means “selling your stuff.” 

The only way your creation makes an impact on people is when they know it exists and are moved to take the necessary actions to consume it. When it comes to products, that means “selling your stuff.”  Click To Tweet

Drug dealers sell drugs to drug addicts. They usually own a specific geographic area where there is very little competition. 

Every customer knows what they want and exactly what their purchase will do for them; they even know what it costs and exactly where to get it from. The customers and sellers can sniff each other out in a crowd. 

The drug dealer has a clear, well-defined avatar and the exact product their avatar wants. Yet, they still have to SELL their drugs. 

The drug dealer has a clear, well-defined avatar and the exact product their avatar wants. Yet, they still have to SELL their drugs.  Click To Tweet

You’re a life coach, fitness trainer or DJ. You have thousands of competitors, can’t easily block out competition, and your product may not provide such a clear, immediate result as heroin or crack. 

And YOU don’t have a plan for selling??? 

I wrote The Seller’s Mindset to help you develop the mindset around selling that will compliment your creation skills. 

Order your copy of The Seller’s Mindset here: http://WorkOnMyGame.com/Sell 

Be sure to check the following MasterClasses on this topic — 

#947: Are You Selling Yourself Short?

#701: Why You Can’t Sell To Save Your Life

#625: How To Sell Without Being “Sales-y”

#393: The People Skills You Need In Order To Sell Successfully

How would you like to access not only these, but 1,507+ ADDITIONAL MasterClasses on every possible topic to advance your Mindset, Business and Life— without having to go searching for the best stuff on your own?   

With the Game Group Membership, you’ll have unlimited access to the best daily teaching — which means it will be nearly impossible for your game to ever fall off like it did in the past.   

When you become a Game Group Member, you get immediate access to ALL of the best material that Dre Baldwin has ever created, all organized and structured for you— PLUS six exclusive bonus courses.    

I’ve created a FREE 14-day trial for you to experience the Game Group for yourself, which includes over 1,500 hours of my BEST material since 2005.      

Get started with your free trial here: http://WorkOnMyGame.com/GameGroup 

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