How YouTube Comments Put Me In Business

In Business & Entrepreneurship
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By mid-2010, I had maybe 1,000 videos on YouTube.

All the vids were basketball-themed, either of me practicing basketball or talking about practicing or some concepts around how I played basketball.

And my timing was great. The early days of “YouTubing” before everyone jumped in.

I’d hit on the perfect concoction for audience-building:

  1. A large audience of viewers hungry for material on a particular subject (lucky for me)
  2. A plethora of content ideas for feeding that audience (a skill of mine)
  3. Very little competition (more lucky timing)

And I took advantage.

I was publishing up to five videos per day in 2010-11, and they weren’t even cannibalizing each other.

Then as in now, the comment sections were always active, and players would often ask me to either create or evaluate their training regimens.

I always said no.

I didn’t have the time to make a program for every single player who wanted one, and even if I did, that was a slippery slope: the audience for free is unlimited. Where would I draw the line?

My viewers liked what I was sharing, but there were so many videos to sort through that they didn’t know where to begin and where to end if they wanted to follow my example. There was no structure to it all; it was just a ton of unorganized content.

One day a viewer offered a question/suggestion that I take the workouts that I did myself, write down what I was doing — which drills, how many repetitions, in what order, etc. — and share that with everyone so they could follow my process.

Good suggestion. From that comment, I created my first product.

Every product I’ve created since — whether a program to follow, an online course to be taken, even a speech or consultation I deliver — follows this same formula.

  1. Deconstruct what I’ve already done myself
  2. Structure that into a process that someone can follow independently
  3. Share it

As I’ve been podcasting for the last three years, business-minded people, people like you, have asked me certain questions.

  1. How do you acquire clients?
  2. What do you say when people ball at your prices?
  3. What’s your process for coaching people?
  4. How do you structure your content?
  5. How can I get started building my brand when there are so many others in the same space?

And, even when I structure things for people to learn on their own, you aren’t always sure you’re executing properly. As a learner, even I sometimes want to know if I’m doing things correctly. I want to be able to contact the teacher.

To answer these challenges (and myriad others), I’ve created the Game Group.

The Game Group is where I will be sharing the structure, systems, and how-to  of what I do in my business.

It’s not an “information dump” that leaves you to sort out where to begin and where to end.

In the Game Group, you’ll learn from me the same way you (hopefully) eat your meals: balanced, organized and not everything at once. And there will be new meals to access for as long as you maintain your membership.

The buffet is fun every now and then, but we often want a prepared meal that has some rhyme and reason to it, something that someone put some thought into.

That’s the Game Group.

Here’s the membership page with all the details; see for yourself what it’s about and reply to this email with any questions.

Game Group details: