Seth Godin wrote a great post on supermodels a while ago that makes a very important point.
When you make the leap from average or good to the Superstar or Premium level, it’s never an accident.
Anyone who becomes a top-level star without trying has to either grow into their position — quickly — or fall back down to where their mind feels comfortable. You can’t demand a premium until/unless you’re 100% sure you deserve it.
When some famous person says that becoming a top-level star was “not something [they] envisioned even in their wildest dreams,” there may be some truth to that: they may not have thought of that position from the beginning. But once there, they have no choice but to become it, and own it.