New Power by Jeremy Heimans (@jeremyheimans) and Henry Timms (@henrytimms) [Book Reviews]

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“Old power works like a currency. It is held by few. Once gained, it is jealously guarded, and the powerful have a substantial store of it to spend. It is closed, inaccessible, and leader-driven. It downloads, and it captures.

New power operates differently, like a current. It is made by many. It is open, participatory, and peer-driven. It uploads, and it distributes. Like water or electricity, it’s most forceful when it surges. The goal with new power is not to hoard it but to channel it.”

Jermy and Henry penned an important book that, while useful for curious readers, brand builders and small business owners, should be required reading for all institutions — the older the company, the more urgent the need for the reading.

New Power is about how things have changed in the game of power — in influencing, spreading a message, and how the crowd responds to you, as a person or as a business. The authors share plenty of examples of how and why old power and new power (and hybrid) approaches have resulted in the successes and failures of people and organizations and people within organizations.

New Power is a refreshing look at how influence and reach happen these days, and the multiple methods for getting there.

You Should Read New Power IF: You’re a business of any size who cares about reaching an audience and moving that audience to action. The rules of how to do so have changed dramatically.

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