I heard of the Play Bigger guys (their book is named after their company) from Russell Brunson, who used their concepts to make ClickFunnels what it has become.
Play Bigger, the book, is about category creation: a company’s conscious decision — and the subsequent necessary actions — for making your own lane, owning it, and having the public both understand and have a need to be in the space that you and/or your company now dominates.
Play Bigger lays out the entire who / what / when / where / why AND how for creating your own Category Of One and getting people to care about it, understanding that this is not a 30-day one-off process: this process can take years, while it pays off for even longer than that as long as you follow the principles laid out for you.
This is the kind of book that you’ll use more as a reference guide than as an entertaining info packet.
You Should Read Play Bigger IF: You’re in your game for the long run and want to create a category of your own, that you own, for your business and truly stand out.