Quick And Cheap Is That Way For A Reason…

In Discipline
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I went for a run the morning after Christmas. 

I felt great. It was the best energy I’ve had on a run in weeks. 

One reason for this was that I’d spent a lot of time off of my feet, relatively, the day before. I was mostly in the house, watching the NBA games and relaxing. 

Another reason: there weren’t many quick service restaurants open on Christmas Day. 

Specifically, Shake Shack was closed. 

Actually, I don’t know if Shake Shack was closed, because I’d decided to not consider Shake Shack as an option that day. I suspected it had been slowing me down athletically. 

There’s a Shake Shack that opened in my neighborhood a few months ago. I prefer the chicken strips, Smoke Shack burger with bacon, and fries. My every order is some combination of those three. 

I like it because it’s quick and cheap. Aside from Burger King (I don’t do fast food), the Shack is the quickest and cheapest option for a meal in the area. 

But, Shake Shack, and places like them, is quick and cheap for a reason. 

The metaphor given to athlete is to not put cheap gas in a luxury automobile and expect the car to drive smoothly in the future. If you purchased a $257,000 sports car, and the dealership told you to fill the tank with ONLY 93 octane gas, would you go cheap and use only 87 unleaded? 

While you may be tempted to do so and save a few dollars, you’d probably see the foolishness in this idea. Anyone who’s too cheap to spend some extra spare change on gas probably shouldn’t own such a high-end vehicle. 

The axiom in the fitness world is that you can’t outtrain poor nutrition

Shake Shack is cheap gas, and you don’t put cheap gas in a luxury car. 

Your life, and the goals that come with it, is the luxury sports car. It’s the biggest and most important investment you’ve ever made. And you can’t back out and get your seed money back. 

So, since you’re already all-in on this bet, why would you purposely self-sabotage by putting “cheap gas” into your vehicle? 

… Spending too much time with the wrong people?

… Eating foods and drinking drinks whose “invoices” will come due in a day or two?

… Bathing in energies and ideas that you know aren’t helping you? 

One reason is habit — they’re hard to break — and the other is… well, it’s easy to do! 

Take it from me: Shake Shack is not all bad. 

They’ve gotten my money plenty of times before. Despite what I’ve shared here, the Shack will get more of my money in the future. 

Why? 

The food is good. I like the chicken. And the burgers. And the fries. 

Quick and easy stuff becomes habitual and popular because it’s quick and easy. 

Quick and easy stuff becomes habitual and popular because it’s quick and easy. Click To Tweet

Yes, there’s a penalty to be paid for your indulgences, but that payment isn’t due until later. And later is not very important when you’re focused on the immediate gratification of NOW. 

There’s a concept called Time Perspective that I detailed in episode #777 of the Work On Your Game MasterClass. 

The simplest explanation of Time Perspective: The further into the future a person considers the ramifications of their actions, the more successful that person is and will become. 

The simplest explanation of Time Perspective: The further into the future a person considers the ramifications of their actions, the more successful that person is and will become. Click To Tweet

Successful people aren’t allergic to Shake Shack. They like bacon cheeseburgers and fries just as much, if not more, than the next person. 

The difference in people who are or are becoming successful, is that they can deny themselves the quick and easy pleasures of life more often and more consistently because they’re thinking about the future more than the average masses do. 

Average people make choices that will benefit them NOW. 

Exceptional people make choices that may not be so fun NOW, but will be 10X more satisfying in the future than the pleasure the masses get for their NOW decisions today. 

Average people make choices that will benefit them NOW.  Exceptional people make choices that may not be so fun NOW, but will be 10X more satisfying in the future than the pleasure the masses get for their NOW decisions today. Click To Tweet

No Shake Shack today means a more energized run tomorrow. 

Extra studying today means an easier time handling next week’s tests. 

Thinking about next year means walking away from a choice that would feel great today, but may not be so smart in the long run. 

The exceptional few who exercise a strong time perspective aren’t necessarily smarter or luckier or harder-working than those who habitually seek instant gratification. 

They just have a simple discipline, executed consistently, that doesn’t make much impact in the moment, but accumulates into a huge difference the more time that passes. 

It’s a long run. But most people only think about the sprint. 

By the way, if you want to make a permanent change to the way you think about and see yourself and your life, take advantage of Bulletproof Mindset 2.0. It’s available at a special rate until midnight on New Year’s Eve. 

Get all details here: http://workonmygame.com/bulletroof

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