How You Win — Or Lose — Fans In The Span Of An Instagram Story

In Business & Entrepreneurship
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In the 1980s, the average human attention span was 20 minutes. 

Today, depending upon whom you ask, attention spans average between 7-9 seconds. 


Which means one thing: You can’t afford to be boring. 

People don’t have time to wait for you to get to the point. 

People aren’t hoping that you’ll develop some conviction over your subject matter. They’re making snap decisions. 

Most people don’t want to learn, set goals or get better. Even the people who do, they’re easily distracted and thrown off the path. 

Education must be infused with some form of entertainment to keep people engaged with you. 

That “entertainment” can be as ambitious as a viral-aimed full video production, or as simple as a change in background scenery or voice tonality in your next selfie video. 

Look, everything ain’t for everybody. There is a percentage of the population that, no matter what you do or say, they’re just not interested. 

That ok, though. You’re not for everybody. 

What’s key is that, when the people who are looking for what you have decided to give you a portion of that 7-9 seconds, be ready to DO SOMETHING WITH IT. 

If you drop the ball, you may not get it back (from that person, at least). And that one set of eyes could be worth thousands in (lost) revenue to your business. 

How to start with this information: be excited yourself about who you are, what you’re doing and what you’re sharing. You can’t make someone else feel something that you’re not feeling yourself. 

If you’re not excited about the topic, find a new topic. 

Communication is everything when you’re trying to get your message across to an audience that is very stingy with their attention. 

That’s why I created the Leadership Bundle, a collection of 3 books that are all about communicating, leading and getting your point across. 

You can get full details here: 


-Dre Baldwin