You’re Always Marketing

I once listened to an interview of a guy who’d spent some time dealing in street business. He said that if someone who was also…

Fire Them Now by Phillip Stutts (@phillipstutts ) [Book Reviews]

“Our record is public record. When we win, everyone in our industry knows it. When we lose, everyone in our industry knows it. That’s accountability…

The Public Relations Company Who Did Nothing For Me

At some point in late 2015, I got lazy. Granted, at the time I was finally getting into my business full time, while still playing…

Some Truths About People [Daily Game]

[vc_row][vc_column][vc_column_text]ESPN’s Darren Rovell popularized a graphic of stats coming from Apex Marketing Group that appeared to show how much Nike profited from its Colin Kaepernick…

The Brain Audit by Sean D’Souza

“Customers have this conveyor belt going around in their brains. And when you fail to take out even one of the bags, customers wait for…

Because I’m A Salesperson, Bitch

Someone sent me a private snap the other day, asking why I’m always promoting my products. Because I’m a salesperson, that’s why. Salespeople sell things.…

#205: Staying Authentic In Your Brand Message [WOYG Podcast]

I talked about the 2016 Presidential debates in October and a couple people disagreed – not with my stance (I supported nor favored either candidate),…

#93: The Basics Of Building Your Personal Brand [WOYG Podcast]

I get a lot of questions about building a personal brand. Many of these questions come from people who don’t even know what a brand…

Book Review: Obvious Adams by Robert R. Updegraff 

“You have to tell your marketing story in the way which gets action.Bottom line. Emotions are used to forward that goal. People “think” with their…

How To Work For Me

If you didn’t know, yes, I’m looking. Many people have come along; most have not lasted — all for the same reason. Here are some…