I know a guy who works in SEO services. He helps people and businesses get more organic traffic to their websites.
When I met him, his main method of generating clients was going to marketing conferences and speaking on stage — for no fee — and selling his services “back of the room” after his presentations.
The last time I talked to him, he was looking to double his staff and triple his advertising spend to muscle out competitors.
He bought his way up, paying with his time and then his money. That works for him, and he’s still at it.
I talked to a friend the other day who works in the wellness / mental health space.
I saw on Facebook that it was her birthday and texted her; I could see in my texts that we hadn’t communicated for almost a year.
She immediately audio-messaged back thanking me, and sharing that her business is going great.
She’s accumulating clients and has gotten over the self-defeating thoughts that had been her issue back when we first met four years ago and I’d coached her some of her challenges.
She said she’s hired a business coach and is working on all positive momentum. We made plans to get together in February to catch up.
She learned her way up and found mentors and coaches to help her.
I have another friend who works in sports as a coach.
I saw his living space when he first got into it, as the lowest assistant on the totem pole — he was staying in a shitty apartment that had broken glass in the shower. There were ants crawling on the walls in his bedroom.
That apartment would have been funnier if he wasn’t a friend and I didn’t care about him as a person.
The next year, this same friend had a better coaching job with a better organization.
Two years later, he had a better job than that.
Three years after that, a better one.
Today, he’s a head coach, and he hires his own assistants. He has a family and a house. The team he coaches is winning. I doubt there are any ants in his bedroom or broken glass in his shower.
He worked his way up.
I got my first professional basketball contract by going to an exposure camp — a camp that cost me $250 to attend. $250 was about all I had to my name at that time, at age 23.
I paid $20 more for the VHS tape from that event that I sent to 20 prospective agents. ONE agent called me back. He helped me get signed to my first playing contract.
I started online blogging for… myself. A handful of people read my posts back in 2005.
When I say “handful,” I mean 10-20 people.
Then came YouTube.
I started publishing there in 2006. There were no ads — ie, no way to make money from YouTube — until 2010. By then I was creating products.
In 2015 I left pro basketball and decided to get into professional speaking. I did 10 free speaking gigs — no paycheck for speaking AND nothing to sell “back of the room” either — before anyone paid me to appear on a stage.
I got the publishing deal that led to Work On Your Game [The Book] right after stepping off the stage at a free speaking gig — one that I paid my own way to Atlanta to speak at.
Travel, hotel, food. That trip was a $1,000 investment with no guarantee of ROI.
Right after the book publisher walked away that day, a woman from the NBA approached.
She said I would be great for speaking to the players about transitioning from sports to business after their careers.
I did ten dates for them the following season.
I “freemiumed” (really good work, offered for free as a “tester”) my way in.
There is more than one way for you to get “in.”
Maybe it’s one of the ways described above.
Maybe it’s some other way that you’re working on now.
Maybe something you heard someone else say.
Maybe it’s something new that no one has seen yet and you’re the pioneer.
But there is a way, for sure.
Maybe your problem is that you don’t know which way works for you.
Here’s the thing: none of the people mentioned above could have guaranteed you that the way that worked for them was a surefire guarantee when they first started.
We all tried different things that didn’t work.
Stuck with it.
THEN it worked. Now it’s a “success story.”
The reason you don’t know what way will work for YOU is that —
1) You aren’t trying enough different things and
2) You’re not seeing them through to know whether they’re a “yes” or a “no.”The reason you don’t know what way will work for YOU is that — 1) You aren’t trying enough different things and 2) You’re not seeing them through to know whether they’re a “yes” or a “no.” Click To Tweet
Everyone has a path to achievement. Most people never find theirs because they give up too soon and/or don’t hustle hard or long enough.
Struggle is part of the game. Not knowing if your plan will work is part of the game. Thinking you might need to give it up is part of the game.
If those aren’t happening, you’re probably not working on anything that matters.Struggle is part of the game. Not knowing if your plan will work is part of the game. Thinking you might need to give it up is part of the game. If those aren’t happening, you’re probably not working on anything that matters. Click To Tweet
Getting in the game is one thing. STAYING in the game is another.
If you haven’t yet secured your FREE copy of The Mirror Of Motivation: The Self-Guide To Self-Discipline, get it now — because anyone who’s serious about their game has it already.
Claim your physical copy of the book here: http://MirrorOfMotivation.com