There are a lot of pretty girls who don’t make a living as a model (but gladly would if they could).
A lot of talented athletes who don’t get paid to play their sports (but gladly would if they could).
Many wise people who don’t have courses for sale or books they’ve written or any paid coaching clients (but gladly would if they could).
Why not? The skill (or the potential for skill) is clearly there.
Here’s why: it takes more than skill to be a professional (defined as, a person who does something as his/her main, paid occupation).
Somebody has to sell that skill to someone who wants to (and is able to) pay for it.
That skilled person has to be that skilled on a consistent basis. It’s not as much fun every day when you have to do it all the time, often on-call.
It’s much more enjoyable to be skilled when you can do it when you want to.
The talented also have to learn to “play the game” — making connections, packaging their goods and communicating their offerings to the public in such a way that the public understands and wants it.
There are many people out there who have solid-enough “doing their thing” OR “selling the thing” skills, but don’t have both.There are many people out there who have solid-enough “doing their thing” OR “selling the thing” skills, but don’t have both. Click To Tweet
There are MANY more who have the former and lack the latter than vice-versa. As such, there is plenty of opportunity out there for someone who can teach “selling the thing.”
Thing is, a large percentage of people who can “do the thing” don’t want to invest in learning how to sell their skills.
They’d rather stay comfortable doing what they know how to do. Learning something that you know you don’t know exposes your ignorance.
A great salesperson who isn’t particularly great at any skill (outside of selling) has more career potential than a talented performer who can’t sell for shit.A great salesperson who isn't particularly great at any skill (outside of selling) has more career potential than a talented performer who can’t sell for shit. Click To Tweet
Selling and marketing are more rare commodities than talent. Save for a few special exceptions, talent is easy to replace.
Selling is persuasion: Getting others to feel the same way about an idea, product or service that you feel. Note that it doesn’t have to be YOUR idea, product or service.
Selling requires at least two people.
Talent (or skill) is just you, by yourself.
You can be talented all alone. You can’t sell without someone to communicate with.You can be talented all alone. You can’t sell without someone to communicate with. Click To Tweet
Sellers have to contact and communicate with other people. Skilled people often want to, but they don’t necessarily have to.
So, every pretty girl isn’t a model, and not every talented athlete is gonna be a professional because, for 99% of us, it takes more than just that to “make it.”
And a lot of people simply don’t want to do the additional work.
Which side are you weaker and stronger on — doing the thing, or selling the thing? Reply and let me know — I read all responses.
See the following MasterClasses on sales —
#1229: Sales Concepts 101
#667: Your #1 Sales Tool: Agreement
#625: How To Sell Without Being “Sales-y”
#1247: Developing Your SALES Mindset
#701: Why You Can’t Sell To Save Your Life
#393: The People Skills You Need In Order To Sell Successfully
#337: How to Sell
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