It could be in the way they think. Or how they dress or talk or carry themselves. Whatever it is, all you know is that you never want to be that way. You are diametrically opposed to what these people represent. And you’ll do everything in your power to never be in that group.
What you have now is a picture — an anti-target that represents what you are against. Use that target as a compass for yourself, a way of knowing when you may be veering off course.
The negative, sometimes, can work to motivate you even better than the positive can.